Making sense of campaign replies

The problem

A positive label can mean interest, a request for more information, or a polite acknowledgement. The team needed to know the difference.

My contribution

• Collected the reply counters and checked their definitions.
• Read the replies alongside the emails that prompted them.
• Separated clear interest, later interest, and acknowledgements in the report.

Evidence & scope

I linked each assessment to its conversation and kept automatic replies separate from the main reply figures.

What came out of it

A reply report based on conversations, with interest and acknowledgements kept separate.

The team could see which replies needed follow-up and what the platform’s positive totals actually represented.