Search & market research
Broad searches by industry, geography, company profile, and decision-maker role, refined into your target market.
STACK
GTM ENGINEER
GTM systems.
Built for sales.
For B2B founders and sales teams whose outbound tools and data need to work together.
I identify the problems with your outbound and solve them. The solutions will stay in your system and scale with it, from prospecting and enrichment to infrastructure, campaigns, and CRM.
30 minutes · Your outbound, the bottleneck, and a practical next step.
FROM SIGNAL TO OUTREACH01—04
01
Identify accounts
ICP · buying signals · research
02
Enrich & qualify
Company fit, contacts, and verification
03
Route & engage
Segments, CRM sync, email & LinkedIn
04
Measure & improve
Replies, intent, and campaign reporting
SOURCES & SIGNALS
Find the people.
Understand the timing.
I combine targeted searches with signals that explain who to reach, why they fit, and when to start a conversation.
Social signals
Relevant posts, comments, mentions, and engagement on LinkedIn, X, and other communities.
STACK
Hiring & job signals
Job openings, new hires, and role changes that reveal team priorities and emerging needs.
STACK
Company & technology signals
Funding, expansion, technology adoption, and website changes that help explain why an account is relevant now.
STACK
First-party & intent signals
Product activity, sign-ups, CRM events, and previous conversations from your own systems.
STACK
PROSPECTING & SIGNALSENRICHMENT & QAOUTBOUND INFRASTRUCTUREGTM AUTOMATION
HOW I CAN HELP
GTM engineering for your sales team.
I identify the bottleneck and solve it with the right data, infrastructure, and automation.
Prospecting & signals
Qualified accounts and contacts built around your ICP and buying signals.
ICP / TAM / SIGNALSClay enrichment
Enrichment waterfalls, contact recovery, and email verification.
CLAY / ENRICHMENT / VERIFICATIONEmail infrastructure
Mailboxes, DNS authentication, warmup, inbox placement tests, and deliverability checks.
MAILBOXES / PLACEMENT / DELIVERABILITYCampaign operations
Email and LinkedIn sequences, personalization, follow-ups, and reply handling.
SEQUENCES / COPY / REPLIESGTM automation & AI
n8n workflows and AI research connecting enrichment, outreach, and CRM.
N8N / APIS / AI RESEARCHCRM & reporting
Clean records, lead routing, and reporting tied to real campaign conversations.
CRM / ROUTING / REPORTINGGTM SYSTEMS
Projects.
Examples of my work across prospecting, enrichment, campaign routing, and outbound infrastructure.
GTM systemsSELECT A STEP
I refined which companies and people the campaign should target, and the criteria used to select them.
I changed how leads were scraped so the source lists matched the revised ICP.
I updated the mailbox setup and sending settings before launching the campaigns.
Segmented email campaigns
For campaigns with 20k+ leads, I refined the ICP, changed the scraping method, and updated the email infrastructure.
- increase in positive-reply share
- +1,287%
- increase in reply rate
- +86%
RESULT
Early results from the initial sends, compared with earlier campaigns.
AutomationSELECT A STEP
Collect relevant posts and activity through the signal tools.
Check delivery, remove duplicates, and review each person’s role and company.
Send matching profiles to the review list and keep uncertain cases separate.
LinkedIn signals for prospecting
I connected LinkedIn activity to Clay, then checked who matched the target and who needed to be excluded.
RESULT
A working Clay intake and a prospect list with clear exclusions.
GTM systemsSELECT A STEP
Identify missing contact fields and reuse the information already in the stack.
Cross-check profiles and contact details against the original person and company information.
Save confirmed matches and list what still needs verification.
Finding the missing contact details
I recovered professional profiles and contact details from incomplete lists, using the original identity data to check the matches.
RESULT
Missing details recovered without replacing good data or adding guessed profiles.
GTM systemsSELECT A STEP
Check mailbox settings, authentication, warnings, and bounce history.
Apply agreed settings and isolate confirmed problems.
Read back the changes and hand over any repairs that still need the provider.
Fixing the email sending setup
I checked the mailboxes, sending settings, and campaign assignments, then fixed the issues I could confirm.
RESULT
Consistent sending settings and problematic assignments taken out of the sending flow.
WORKING WITH ME
From a problem to a working system.
We agree on the scope and success checks before implementation. The workflows and documentation are handed over to your team.
- 01
Understand the problem
Review your offer, target accounts, current stack, and the point where the workflow breaks.
WHAT THE TEAM RECEIVESA clear problem and agreed priorities.
- 02
Scope the solution
Choose the data, integrations, and infrastructure needed. Agree on deliverables, dependencies, and checks.
WHAT THE TEAM RECEIVESA focused implementation plan.
- 03
Build and verify
Implement in your existing tools, test on a bounded sample, and inspect data quality, routing, and saved settings.
WHAT THE TEAM RECEIVESA system checked against the agreed scope.
- 04
Hand over and support
Walk your team through the workflows, rules, documentation, and remaining dependencies. Agree on any further support.
WHAT THE TEAM RECEIVESA system your team can operate and maintain.
A LITTLE ABOUT ME
Hi, I’m Alex.
I’m Alessandro Pala, a GTM engineer. I work on the systems behind B2B prospecting and outbound: qualified data, connected tools, campaign operations, and reporting. My background in data engineering and mathematics supports that work.
I enjoy making complicated workflows understandable: clear inputs, explicit rules, reliable outputs. Away from the screen, you’ll find me hiking, fishing, or playing airsoft.
Alessandro PalaGTM / DATA / AUTOMATION
EDUCATION
2023–2026
M.Sc. Mathematics of Data Science
Università degli Studi di Padova
Machine learning, deep learning, optimization, and numerical methods.
2020–2023
B.A. Economics and Business · Major in Economics
Luiss Guido Carli University
Economic modelling and agent-based systems.
BEFORE WE TALK
A few practical questions.
Who is this for?
B2B founders and sales or revenue teams that need better prospect data, connected outbound workflows, or a clearer view of their sending infrastructure. We use the first conversation to check whether the problem fits my work.
Can you work with my current tools?
Yes. I start with your existing stack and use tools such as Clay, n8n, Smartlead, and Lemlist where they fit. Any new integration or paid provider is part of the agreed scope.
What does my team receive?
The scoped workflows, configuration, field mappings or datasets, plus the documentation and walkthrough needed to use them. Deliverables depend on the problem we agree to solve.
Where do the systems live?
The work is built in your agreed accounts and tools. You retain access to the workflows and documentation; any third-party subscription or provider dependency is made clear.
How are scope, timing, and price decided?
After understanding the problem, I propose the deliverables, dependencies, timeline, and price for that scope. Implementation starts once those are agreed.
Is ongoing support available?
Follow-up work, maintenance, and further improvements can be scoped separately. The handover explains how the system works and identifies anything that still depends on your team or a provider.
What happens on the first call?
We discuss your offer, target customers, current stack, and the part of outbound that needs attention. Bring a short description of the problem and the tools you use. The call helps us decide the next step.
LET’S WORK ON YOUR GTM
Building your outbound?
Let’s connect the pieces.
Tell me about your offer, target customers, current tools, and the part of your GTM workflow you want to improve.
WORK & EXPERIENCE
Experiential Labs
